The Malaysian Matters

KUALA LUMPUR, 18th April 2025 – Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade. Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brand’s ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger - a symbol of ambition and determination - set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the "claw" shape found in the "i" and "g" of the Tiger logo, the refreshed design represents unstoppable progressiven...

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers. KUALA LUMPUR, 16 April 2025 — Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together. Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®. To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeti...

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