The Malaysian Matters

PETALING JAYA, 24 JUNE 2025 – Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat. Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7...

An epic night where music, fans and ice-cold Heineken® brought thousands together – united in rhythm, energy and pure refreshment, only at Heineken® Refresh. Over 10,000 fans united for a night of bold beats, shared moments and ice-cold Heineken®, headlined by Grammy-winning DJ and Producer Zedd, alongside a line-up of superstar DJs KUALA LUMPUR, 23rd June 2025 — Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.   From the first drop to the final explosion of lights, Refresh delivered on Heineken®’s bold vision: to break musical boundaries, inspire new sound discoveries, and spark real-life moments of connection between music lovers. Zedd took Heineken® Refresh to the next leve...

As digital shoppers spend more time on content-rich platforms, brands are finding new ways to engage them where they already scroll, watch, and connect. Increasingly, what captures attention is not just ads, but relatable storytelling from creators whom audiences already trust. For Malaysian brands like Signature Market, Naelofar, Oxwhite, and Nanovet, this marks a clear shift from polished marketing to partnerships with everyday voices that feel real, credible, and personal. This shift is not just anecdotal. Across Shopee, affiliate-led content has become a major driver of conversion. With tools like Shopee’s Affiliate Marketing Solution (AMS), Shopee Live, and Shopee Video, brands are transforming affiliate partnerships into scalable sales channels, fuelled by trust and powered by authentic content. Signature Market: Letting Affiliates Take the Lead For Signature Market , the evolution of online shopping behaviour has been impossible to ignore. The brand, which began with healthy sna...

Kuala Lumpur, 19 June 2025 – AJI-YA, the pioneer in halal instant gourmet soup, officially launched its latest product at the "Soup-erlicious Party", held at Christine's Bakery, Pavilion Damansara Heights. The flavourful celebration brought together blogger friends, influencers, business partners, and VIPs for an afternoon of fun, food, and flavour. The event kicked off with a warm welcome and an exciting guest arrival experience, featuring an interactive photo booth and a lively social media contest where guests stood a chance to win exclusive prizes. Attendees were also treated to a product showcase highlighting AJI-YA’s unique offerings. Available in three tasty flavours - Mushroom, Corn, and Veggie - AJI-YA brings gourmet quality to your table in just 2 minutes. Made with 100% real halal ingredients and no added MSG, preservatives, or artificial colouring, it is comfort food made clean and convenient. Perfect for busy days or cozy nights, AJI-YA is your go-to for a qu...

Selangor Fruit Valley (SFV) in Bestari Jaya, Rawang, is a delightful destination for families and nature enthusiasts seeking a refreshing escape from Kuala Lumpur. Just an hour's drive away, SFV offers a blend of agrotourism, wildlife encounters, and hands-on activities. 🌿 Attractions & Activities 🚜 Tram & Tractor Rides Explore the expansive 2,400-acre farm aboard a tram or tractor, guided by informative staff highlighting various plants and attractions along the way. 🦌 Deer & Rabbit Parks Interact with Timorensis deer and other animals at the Deer Park, and enjoy the playful antics of rabbits, guinea pigs, and hedgehogs at the Rabbit Park. 🌾 Fruit & Herb Gardens Discover over 20 types of tropical fruits, including starfruit, durian, and mangoes, and explore a 150-species herbal garden. 🐝 Stingless Bee Apiary Learn about Malaysia's native stingless bees and their honey production, with opportunities to taste fresh honey directly from the hives. 🚴 Cyc...

Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia Sdn. Bhd. Mr. Atsushi Miyata, Managing Director of Kewpie Malaysia Sdn. Bhd. Mr. Soon Soo Choong, Sales Director of Kewpie Malaysia Sdn. Bhd. KUALA LUMPUR, 12 JUNE 2025 – Kewpie Malaysia Sdn. Bhd. (“Kewpie Malaysia”), a household name synonymous with premium mayonnaise and dressings, is celebrating the 100th anniversary of Kewpie Mayonnaise, marking a century of flavour innovation, culinary inspiration, and trusted quality. The celebration marks a century of innovation and flavour from the Japanese-born brand, and signals its commitment to nurturing local talent and culinary creativity in Malaysia. To commemorate this historic milestone, Kewpie is launching a wide-reaching celebration that blends global festivities, local partnerships, and a golden opportunity for Malaysians to win a dream holiday to Japan. First introduced in Japan in 1925 by founder Toichiro Nakashima, Kewpie Mayonnaise was born with a mission to improve...

Kuala Lumpur, 11 June 2025 – Malaysia’s most anticipated celebration of speed, style, and cultural identity is shifting into high gear. The Malaysia Auto & Lifestyle Festival (MALF) 2025 will culminate in an electrifying three-day festival at Sepang International Circuit on 13, 14 & 15 June 2025, bringing together motorsports, Malaysian culture, traditional heritage, and family fun in one unforgettable event. Set apart from conventional auto expos, MALF 2025 is not just a showcase of vehicles — it’s a homegrown festival that proudly celebrates the 1Malaysia identity on a regional stage with an array of traditional cultural showcases— representing all major Malaysian ethnicities. Visitors can expect everything from drift demos and retro car meet ups, 4x4s and bikes, to Malaysia’s largest-ever gathering, with over 700 vehicles present. Car enthusiasts will also experience MALF Festival Of Speed track days, live demo laps by legendary drivers, and exclusive pit experiences. As par...